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L’Oréal’s MicroTiles wall saluted in DOOH INSIGHTS 2014

Wokingham, United Kingdom (20th October 2014) – The Christie MicroTiles® installation in the Paris headquarters of L’Oréal, the world leader in beauty, is featured in the exclusive installations ranking published in DOOH INSIGHTS: 2014 | The Best of 2014 (And Another Year of Executive Thought), which welcomes the world’s best initiatives in the digital industry.

L’Oréal called upon famous agency Wilmotte & Associés to renovate its Parisian headquarters, with a view to create a display environment that reflected the group’s vision and its level of excellence for their new entrance lobby. Christie MicroTiles was chosen for its superior image quality, richer colours and truer levels of black, offering an ideal support for L’Oréal’s communication. The company’s headquarters in Paris have the biggest native resolution wall of MicroTiles in France.

Another smaller mural display was also installed, constructed in the shape of a digital clock consisting of 5×6 MicroTiles and using 5 ECUs. This clock shows the current time at various large cities around the globe.

MicroTiles walls also featured an L’Oréal’s sites in the United Kingdom and Germany.

Published in October, 2014, the book DOOH INSIGHTS: 2014 | The Best of 2014 (And Another Year of Executive Thought) was first distributed during the Art of Outdoor competition organised by Ocean Outdoor in London, which rewards the best outdoor digital signage projects; it will also be distributed during the Digital Signage Expo in New York, from October 20 to 24, as well as during Digital Signage Expo 2015.

For more information contact:

Brant Eckett
Director of Marketing EMEA
Tel. +44 (0) 118-977-8000
Nicky Rowland
PR Agent – UK, Middle East and AfricaTel: +44 (0)777 834 9709

or visit our webste:

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc. Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognised as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centres to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit

“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.

Christie® MicroTiles® is a registered trademark of Christie Digital Systems USA, Inc.


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